With the latest release of the loopingo Manager, loopingo continues to expand its technology leadership in checkout marketing and opens up even more account adaptation options for its partners without the need for code adjustments.

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While it was already possible to choose between 6 responsive integration variants and to adapt the colour scheme of the widget to one's own CI colours, loopingo is now going one step further: loopingo monetisers can now also personalise the title and the button text of the widget directly in the loopingo account. The biggest improvement, however, is that shops now have the option of choosing different integration variants depending on the user's device and thus adaptively. These can also be A/B tested.

"We developed this new feature because we see significantly different usage and performance of our integrations depending on the shop and also on the user's device. With this completely flexible model, shops now have the possibility to choose all integrations (even simultaneously) that mean the best user experience for their customers. Of course, everything can also be conveniently A/B tested and thus optimised," explains Friedrich Roell, CEO of loopingo.

Since April 2018, loopingo has been offering online shops the opportunity to choose incentives for their own customers from a variety of attractive reductions from well-known brands. When a customer requests an incentive, the participating shop receives compensation from loopingo. This way, the shops can additionally increase their earnings and give their customers a gift along the way. A classic win-win situation.

For the advertising brands, this in turn offers the opportunity to find new customers or reactivate existing customers. Thanks to the learning loopingo Quality Score algorithm, the integrations achieve high call-up rates and attractive conversion rates for advertisers, which in turn translate into very good returns for publishers.

Companies can work with loopingo as monetisers and/or advertisers. There are no minimum terms, no minimum turnover and the integration is quick and easy. Thus, the offer is equally valuable for smaller and larger companies.