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loopingo performance

Manuel Kobel

-

9.11.2018

loopingo markets the order completion of e-commerce shops. Here, companies can place advertising in the form of vouchers

loopingo: The new advertising & marketing platform for shops

Since April 2018, online shops have had a new opportunity to acquire new customers and increase their revenues. The advertising association loopingo.com markets order completion pages of e-commerce shops: Companies (advertisers) can place advertisements on these closing pages.

Thefocus is on the user, who is presented with relevant incentives (e.g. in the form of discounts). To ensure this, a lot of energy has been invested in a detailed quality score system that ensures that the best possible result is shown for each user on each page.

Relevant, attractive offers for the user lead to above-average conversion rates for advertisers, which in turn translate into very good returns for publishers. This closes the circle and loopingo becomes an attractive partner for advertisers, publishers and also for the users who benefit from the relevant offers.

Companies can join the loopingo network as publishers and/or advertisers. There are no minimum terms, no minimum turnover and the integration is quick and easy. Thus, the offer is equally valuable for smaller and larger companies.

Advertisers especially find the precise targeting excellent: you can filter by postcode, gender, shopping basket value, day of the week / time and industries / publishers. Since the quality of the user data is very high due to the purchase process that has just been completed, offers can be targeted, for example, only for women in a certain region on a certain industry environment at a certain time. This also gives local retailers the opportunity to target only customers who live in their vicinity and thus consider the offer relevant.

The integration of the advertising space is easy for publishers: loopingo is already connected to a large number of shop systems. In addition, there are various integration and customisation options so that the look & feel of the integration matches your own shop. To ensure brand safety, unique processes & smart solutions have been developed so that advertisements desired by the publisher are displayed on the closing page. This ranges from explicit exclusion of competitors to industry exclusion (blacklisting) to the specific admission of individual advertisers (whitelisting).

After the integration, the marketing runs automatically and is no longer an effort for the publisher side. The publisher increases its revenues and offers its customers a relevant additional benefit after the purchase has been made.

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More than 170 shops are already successful with loopingo.
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