DELIFE

77€ eCPM and high customer added value at DELIFE through loopingo incentives.

Facts & KPI*

Monetise

CTR - Jul 19

23,5%

CPM - Jul 19

71€

CTR - Aug 20

23,3%

CPM - Aug 20

77€

The campaign

Initially, an inline integration was used. After a few days, an A/B test of was set up. Here we tested different overlay & inline variants of the loopingo widget. This test is easy to set up in the loopingo account. After the test reached statistical significance, the clear winner was the vertical overlay integration variant.

A widget CTR of over 15% was achieved here.

Over a period of 12 months, approximately every 4th DELIFE customer has selected a loopingo offer.

loopingo incentives for DELIFE customers

In the following weeks, the learning loopingo algorithm became more and more effective and DELIFE customers received even more relevant offers, which led to an additional increase in the click rate of over 23%. We have been able to maintain these excellent numbers for over a year now," adds Manuel Kobel from loopingo. The reason for this is the wide range of offers in the loopingo pool, which, through the application of the loopingo algorithm, lead to DELIFE customers regularly being presented with new incentives.

Even though the monetisation of the checkout was not our primary goal, we are also pleased about the additional monthly income that we can generate with loopingo, which we can in turn invest in further advertising measures.

For example, we are thinking about a loopingo advertise campaign in Q4 in preparation for the Christmas business," Martin Sailer-Arnold continues.