We started with a network-wide campaign, employing 3 different offers (10 %, 15 % & free sample). Soon we could establish that the 15 % discount coupon led to the best performance regarding ROAS.
In our second optimisation we split the target groups by gender, because we could see real performance differences. By splitting we were able to apply different bids to the specific target groups and to adapt the visuals accordingly.
LITTLE LUNCH uses the loopingo algorithm to display value-added offers after the checkout in order to show the most suitable offers for each customer.
Approximately 18% of LITTLE LUNCH customers use a loopingo offer. This is a clear indication of the relevance and attractiveness of these offers.
loopingos network provides a great benefit for us as well as for our customers.
We reward our customers after every purchase with a relevant selection of incentives to choose from and additionally we can generate new revenue by showing our incentives on other loopingo partner shops. A win-win situation and a perfect addition to our customer loyalty programme
The integration into our magento shop was very easy and loopingos account management and support are great. We are thrilled!