The initial campaign setup was conservative, using a low CPC (Cost per Coupon Download) and a single campaign. We picked this approach because of the nature of DOG FIT by PreThis® products, which have a very specific target market. We wanted to find the best partners first and test the performance of the whole network at low risk.
Now after having seen promising results we can increase the bids to lift revenue and create specific campaigns for the partner shops that work best for dog-fit.com
DOG FIT by PreThis® has selected specific incentives to be shown to their customers on the thank you page. All offers are either relevant for pet owners (category selection) or from providers that take a sustainable approach to their business.
In April the CTR started at around 5%. With loopingos algorithm learning more about the needs of DOG FIT by PreThis® customers we could already increase CTR in the second month up to 10%.
With loopingo we have a competent partner at eye level who is an important building block in our marketing mix for the monetization of our checkout page and for the optimization of our reach.
After a test run with loopingo, the monetise and advertise performance as well as the targeting options were absolutely convincing.
We are extremely satisfied and look forward to further cooperation.